With respect to changing coaches’ attitudes during a training program, explain how the following aspects of the persuasion process might be taken into account:

(a) credibility

(expertise and trustworthiness) of the trainer,

(b) perceived similarity between the trainer and the coaches,

(c) likability of the trainer,

(d) one-sided versus two-sided communications,

(e) use of rhetorical questions,

(f) novelty of information, and (g) use of humor.