Firm F manufactures and sells two products: A and B. (Exercise courtesy of Prof. Mara Jess Grandes

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Firm F manufactures and sells two products: A and B. (Exercise courtesy of Prof. María Jesús Grandes from IESE Business School.) Parameters for both products are as follows:image text in transcribed

Note that fixed costs are allocated. Total fixed costs per month are \($50,000.\) The firm manufactures and sells 10,000 units of each product per month. Sales are very stable and there are no finished goods.

a. At the end of November, a machine breakdown reduces the total number of machine hours available in December to 30,000. Since not all the demand can be satisfied, how many units of product A and product B would you produce to maximize profit? Explain why.

b. On November 30, you find a supplier able to deliver both products A and B while the machine is being repaired. Assume that the capacity of the supplier is infinite. Supplier’s prices are \($20\) per unit of A, and \($31\) per unit of B. You can still make use of reduced production capacity (30,000 hours). How many units of product A and product B would you buy from the supplier in December to maximize profit? Explain why.

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Practical Finance For Operations And Supply Chain Management

ISBN: 9780262043595

1st Edition

Authors: Alejandro Serrano, Spyros D. Lekkakos, James B. Rice

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