Beerco has $100,000 to spend on advertising in four markets. The sales revenue (in thousands of dollars)

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that can be created in each market by spending xi thousand dollars in market i is given in the file P07_56.xlsx.

a. To maximize its sales revenue, how much money should Beerco spend in each market?

b. Use SolverTable to see how a change in the advertising budget affects the optimal sales revenue.

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Practical Management Science, Revised

ISBN: 9781118373439

3rd Edition

Authors: Wayne L Winston, S. Christian Albright

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Question Posted: Oct 22, 2024 07:00 AM

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Beerco has $100,000 to spend on advertising in four markets. The sales revenue (in thousands of dollars)

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Practical Management Science, Revised

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