Suppose now that Techware’s utility function of net revenue x (measured in dollars), earned from the given marketing opportunities, is U(x)  1
e
x
350000.

a. Find the course of action that maximizes Techware’s expected utility. How does this optimal decision compare to the optimal decision with an EMV criterion? Explain any difference in the two optimal decisions.

b. Repeat part a when Techware’s utility function is U(x)  1
e
x
50000.