Discuss how sustainability marketing might be used by brands to change consumer behaviour.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:01 AM

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Discuss how sustainability marketing might be used by brands to change consumer behaviour.

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Sustainability marketing is a powerful tool that brands can utilize to encourage environmentally and socially responsible consumer behavior This appro...View the full answer

Principles And Practice Of Marketing

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