Discuss the extent to which segmentation is valid in the digital age.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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Discuss the extent to which segmentation is valid in the digital age.

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Segmentation as a marketing approach comprises the division of a broad target market into subsets of consumers with common needs and behaviors in the ...View the full answer

Principles And Practice Of Marketing

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