Why is channel selection an important decision? What factors influence choice?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:07 AM

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Why is channel selection an important decision? What factors influence choice?

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Channel selection refers to the choice of mediums or platforms that a company uses to communicate and distribute its products or services to customers ...View the full answer

Principles And Practice Of Marketing

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