3. Using the value chain model, describe how information technology might be used to provide a winning
Question:
3. Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:
a. A global airline
b. A local dry cleaner
c. A mobile phone company
d. A bank
e. A Web-based wine retailer
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Related Book For 
Managing And Using Information Systems
ISBN: 9781118281734
5th Edition
Authors: Keri E. Pearlson, Carol S. Saunders
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