Imagine that you are a commercial solar heating salesperson for a manufacturing and installation firm. You make

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Imagine that you are a commercial solar heating salesperson for a manufacturing and installation firm. You make frequent sales calls on potential customers in a three-state area. The purpose of these sales calls is to acquaint the firms with your company’s products and get them to consider purchase of your products. Describe the basic functionality you would want in your organization’s CRM system for it to help you identify potential new customers and to support you in preparing and making sales presentations.

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Principles of Information Systems

ISBN: 978-1305971776

13th edition

Authors: Ralph Stair, George Reynolds

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