=+individual stores, data showed which products must be priced below competitors, which products had fewer pricesensitive customers,
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=+individual stores, data showed which products must be priced below competitors, which products had fewer priceāsensitive customers, and which products must have regular low prices to be successful. In some cases, prices were store specific, based on the customer information. The information system has enabled Tesco to expand beyond groceries to books, DVDs,
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Managing And Using Information Systems A Strategic Approach
ISBN: 9781119244288
6th Edition
Authors: Keri E. Pearlson; Carol S. Saunders
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