=+purchases, creating a detailed database of customer preferences. Tesco then categorized customers and customized discounts and mailings,

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=+purchases, creating a detailed database of customer preferences. Tesco then categorized customers and customized discounts and mailings, generating increased sales and identifying new products to expand the organization ’ s offerings. At the

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Managing And Using Information Systems A Strategic Approach

ISBN: 9781119244288

6th Edition

Authors: Keri E. Pearlson; Carol S. Saunders

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Question Posted: Oct 10, 2024 06:01 AM

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=+purchases, creating a detailed database of customer preferences. Tesco then categorized customers and customized discounts and mailings,

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Managing And Using Information Systems A Strategic Approach

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