2. Discuss why marketers must pay particular attention to the influence of opinion leaders, both online and

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2. Discuss why marketers must pay particular attention to the influence of opinion leaders, both online and offline, and to the effects of social media.

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Consumer Behavior

ISBN: 9781133435211

6th Edition

Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters

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Question Posted: Sep 27, 2024 04:00 AM

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2. Discuss why marketers must pay particular attention to the influence of opinion leaders, both online and offline, and to the effects of social media.
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2. Discuss why marketers must pay particular attention to the influence of opinion leaders, both online and

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Consumer Behavior

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