2. Explain how cognitive decision-making models differ from affective decision-making models and why marketers are interested in

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2. Explain how cognitive decision-making models differ from affective decision-making models and why marketers are interested in both types of models.

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Consumer Behavior

ISBN: 9781133435211

6th Edition

Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters

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Question Posted: Sep 27, 2024 04:00 AM

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2. Explain how cognitive decision-making models differ from affective decision-making models and why marketers are interested in both types of models.
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2. Explain how cognitive decision-making models differ from affective decision-making models and why marketers are interested in

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Consumer Behavior

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