3. Describe the major senses that are part of perception and outline why marketers are concerned about
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3. Describe the major senses that are part of perception and outline why marketers are concerned about consumers’
sensory perceptions.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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