2. Explain the characteristics of attention and how marketers can try to attract and sustain consumers attention
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2. Explain the characteristics of attention and how marketers can try to attract and sustain consumers’ attention to products and marketing messages.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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