1. Discuss why marketers are concerned about consumers exposure to marketing stimuli and what tactics they use...
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1. Discuss why marketers are concerned about consumers’
exposure to marketing stimuli and what tactics they use to enhance exposure.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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