3. Discuss how regional, ethnic, and religious influences can affect consumer behavior and why marketers must consider
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3. Discuss how regional, ethnic, and religious influences can affect consumer behavior and why marketers must consider such influences when targeting specific groups.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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