4. Discuss how consumers make thought-based low-effort decisions using performance-related tactics, habit, brand loyalty, price-related tactics, and
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4. Discuss how consumers make thought-based low-effort decisions using performance-related tactics, habit, brand loyalty, price-related tactics, and normative influences.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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