5. Describe how consumers make affect-based low-effort decisions using feelings as a simplifying strategy, brand familiarity, variety

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5. Describe how consumers make affect-based low-effort decisions using feelings as a simplifying strategy, brand familiarity, variety seeking, and impulse purchasing.

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Consumer Behavior

ISBN: 9781133435211

6th Edition

Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters

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Question Posted: Sep 27, 2024 04:00 AM

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5. Describe how consumers make affect-based low-effort decisions using feelings as a simplifying strategy, brand familiarity, variety seeking, and impulse purchasing.
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5. Describe how consumers make affect-based low-effort decisions using feelings as a simplifying strategy, brand familiarity, variety

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Consumer Behavior

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