4. Distinguish between normative and informational influence, and explain how marketers can use their knowledge of these

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4. Distinguish between normative and informational influence, and explain how marketers can use their knowledge of these types of influence for more effective marketing.

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Consumer Behavior

ISBN: 9781133435211

6th Edition

Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters

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