4. Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use

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4. Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their knowledge of these factors to market more effectively.

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Consumer Behavior

ISBN: 9781133435211

6th Edition

Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters

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Question Posted: Sep 27, 2024 04:00 AM

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4. Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their knowledge of these factors to market more effectively.
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4. Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use

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Consumer Behavior

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