For each of the following products, identify the segmentation base that you consider the best for targeting

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For each of the following products, identify the segmentation base that you consider the best for targeting consumers:

(a) biscuits,

(b) shampoo,

(c) wireless broadband, and

(d) holidays.

Explain your choices.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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