For many years, the key subjective measurement of social class has been particular items of value, such

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For many years, the key subjective measurement of social class has been particular items of value, such as the type of car, brand of clothing, and the technology that an individual has access to. Looking at recent advancements in technology and consumer buying power, is this still one of the measures used today?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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