Identify a group that can be regarded as a subculture within your university or college. a. Describe

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Identify a group that can be regarded as a subculture within your university or college.

a. Describe the norms, values, and behaviors of the subculture’s members.

b. Interview five members of that subculture regarding attitudes toward the use of credit cards.

c. What are the implications of your findings for marketing credit cards to the group you selected?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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Identify a group that can be regarded as a subculture within your university or college. a. Describe

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Consumer Behavior

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