a. How should marketers promote products and services to working women? What appeals should they use? Explain.

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a. How should marketers promote products and services to working women? What appeals should they use?

Explain.

b. As the owner of a BMW automobile dealership, what kind of marketing and service strategies would you use to target working women?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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