a. How should marketers promote products and services to working women? What appeals should they use? Explain.

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a. How should marketers promote products and services to working women? What appeals should they use?

Explain.

b. As the owner of a BMW automobile dealership, what kind of marketing and service strategies would you use to target working women?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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a. How should marketers promote products and services to working women? What appeals should they use? Explain.

Question:

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Consumer Behavior

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