Lifestyles, consumption patterns, leisure activities, hobbies, media exposure, and scores of other factors are homogeneous within social

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Lifestyles, consumption patterns, leisure activities, hobbies, media exposure, and scores of other factors are homogeneous within social classes and heterogeneous among them. What age subculture and social class subculture do clothing brands such as UNIQLO and Old Navy target for their respective winter line of clothing? How different are they?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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