Savvy marketers understand and recognize subcultures in targeting consumers. How do marketers for the brands Safi Shayla,

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Savvy marketers understand and recognize subcultures in targeting consumers. How do marketers for the brands Safi Shayla, Tan Ngan Lo, and Uncle Saba’s Poppadom use advertising appeals and elements in targeting their customers?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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