Sensory adaptation is a concern for many advertisers, which is the reason they change their advertising campaigns

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Sensory adaptation is a concern for many advertisers, which is the reason they change their advertising campaigns regularly.

Describe how ambush and experiential marketing can be used by marketers to increase sensory input.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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