The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families

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The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant’s location. Construct a 10-item psychographic questionnaire that measures a family’s dining out preferences.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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