Using the VALSTM segment descriptions, list one product for each of the segments that you think is

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Using the VALSTM segment descriptions, list one product for each of the segments that you think is primarily aimed at that segment. Explain your reasons for allocating these products to those segments.

a. SUVs

b. financial retirement plans

c. a new smartphone model

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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