While doing your daily or weekly shopping ( everything from food to clothes), take note of any

Question:

While doing your daily or weekly shopping (

everything from food to clothes), take note of any products that feature endorsers or spokespersons (in the form of celebrities, actual customers, etc.) on packaging or accompanying advertising material. What is the content of their message?

How credible are these statements for you as a consumer? Do they influence your choice in favor the product? Explain why.

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Related Book For book-img-for-question

Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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While doing your daily or weekly shopping ( everything from food to clothes), take note of any

Question:

Step by Step Answer:

Consumer Behavior

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