Suppose that you are looking for a new computer and a new pair of shoes at the

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Suppose that you are looking for a new computer and a new pair of shoes at the same time. Thinking of these two different shopping objectives, the advice of which family members or friends would you seek if you were not sure about the decision for a particular brand or model? Why would you choose these particular people?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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