Your local zoo wants to assess its customers attitudes toward its facilities. Develop a questionnaire for this

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Your local zoo wants to assess its customers’ attitudes toward its facilities. Develop a questionnaire for this measurement using each of the attitude scales below twice in the survey:

a. A likert scale

b. A semantic differential scale

c. A behavior intention scale

d. A rank-order scale

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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Your local zoo wants to assess its customers attitudes toward its facilities. Develop a questionnaire for this

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Consumer Behavior

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