1. Marketers often target consumers before, during, or after a trigger event—an event in one’s life that triggers change. For example, after having a child, new parents have an increased need for baby furniture, clothes, diapers, car seats, and many other baby-related goods. Consumers who never paid attention to marketing efforts for certain products may now be focused on the ones related to their life change. In a small group, discuss other trigger events that may provide opportunities to target the right buyer at the right time. (AACSB: Written and Oral Communication; Reflective Thinking)