1 Use Figure 162 to select the advertising media you will include in your plan by analyzing...

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1 Use Figure 16–2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and yellow pages advertising)

can complement each other.

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 22, 2024 07:00 AM

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1 Use Figure 162 to select the advertising media you will include in your plan by analyzing...

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Marketing The Core

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