1 Use Figure 193 to select the advertising media you will include in your plan by analyzing...

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1 Use Figure 19–3 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and directory advertising) can complement each other.


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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