1 What factors are most likely to affect the demand for the lines of Washburn guitars (a)...

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1 What factors are most likely to affect the demand for the lines of Washburn guitars

(a) bought by a first-time guitar buyer and

(b) bought by a sophisticated musician who wants a signature model?


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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