2 For Washburn, what are examples of (a) shifting the demand curve to the right to get...

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2 For Washburn, what are examples of

(a) shifting the demand

curve to the right to get a higher price for a guitar line (movement of the demand curve) and

(b) pricing decisions involving moving along a demand curve?


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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