19-5. You see the same ad in Time and Fortune magazines and on billboards and TV. Is...

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19-5. You see the same ad in Time and Fortune magazines and on billboards and TV. Is this an example of reach or frequency?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 23, 2024 11:00 AM

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19-5. You see the same ad in Time and Fortune magazines and on billboards and TV. Is...

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Marketing

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