2. Go to Yahoo! Finance (http://finance.yahoo.com/)

and find the income statements for two other competing companies. Perform the same analyses for these companies that you performed for the previous question. Which company is doing better overall and with respect to marketing? For marketing expenses, use 75 percent of the company’s reported “Selling, General & Administrative” expenses, as not all the expenses in that category are marketing expenses.

(AACSB: Communication; Analytic Reasoning;

Reflective Thinking)