3 Como principiante en marketing global , cul alternativa de estrategia de entrada en el mercado global
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3 Como principiante en marketing global , ¿cuál alternativa de estrategia de entrada en el mercado global elegiría? ¿Por qué? ¿Qué
otras opciones posee para entrar en el mercado global?
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ISBN: 9781259573545
13th Edition
Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R
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