4 A large life insurance company has decided to switch from using a strong fear appeal to...

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4 A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses of such a change in message strategy?

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 22, 2024 07:00 AM

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4 A large life insurance company has decided to switch from using a strong fear appeal to...

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Marketing The Core

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