4 The format in which information is presented is often vital. (a) If you were a harried...

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4 The format in which information is presented is often vital.

(a) If you were a harried marketing manager and queried your information system, would you rather see the results in tables or charts and graphs?

(b) What are one or two strengths and weaknesses of each format?

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 21, 2024 06:01 AM

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4 The format in which information is presented is often vital. (a) If you were a harried...

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Marketing The Core

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