5 (a) Why might a marketing researcher prefer to use secondary data rather than primary data in...

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(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study?

(b) Why might the reverse be true?

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 21, 2024 06:01 AM

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(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?
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5 (a) Why might a marketing researcher prefer to use secondary data rather than primary data in...

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Marketing The Core

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