4 Usted puede estar en desacuerdo con los clculos del tamao de mercado que se indican en las filas de la matriz mercado producto de la figura 9 9 Calcule el tamao del mercado y justifique de manera concisa los segmentos de mercado siguientes a) estudiantes de dormitorios, b) estudiantes que viajan ...

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4 Usted puede estar en desacuerdo con los clculos del tamao de mercado que se indican en...

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4 Usted puede estar en desacuerdo con los cálculos del tamaño de mercado que se indican en las filas de la matriz mercado-producto de la figura 9-9. Calcule el tamaño del mercado y justifique de manera concisa los segmentos de mercado siguientes:

a) estudiantes de dormitorios,

b) estudiantes que viajan de día,

c) personas que trabajan en el área.

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Marketing

ISBN: 9781259573545

13th Edition

Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R

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4 Usted puede estar en desacuerdo con los clculos del tamao de mercado que se indican en...

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Marketing

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