3 En la figura 9-9, el segmento del mercado de los dormitorios universitarios abarca a estudiantes que
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3 En la figura 9-9, el segmento del mercado de los dormitorios universitarios abarca a estudiantes que viven en residencias propiedad de la universidad y en residencias de fraternidades. ¿Qué necesidades de mercado son comunes a estos estudiantes y justifican combinarlos en un solo segmento para estudiar el mercado de su restaurante Wendy’s?
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