8-1. Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they?

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 22, 2024 04:00 AM

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8-1. Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they?

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Marketing The Core

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