8-9 Why do marketers use perceptual maps in product positioning decisions? Answer: Perceptual maps are a means
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8-9 Why do marketers use perceptual maps in product positioning decisions?
Answer: Perceptual maps are a means of displaying in two dimensions the location of products or brands in the minds of consumers.
Marketers use perceptual maps to see how consumers perceive competing products or brands as well as their own product or brand. Then they can develop marketing actions to move their product or brand to the ideal position.
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