Assume that you are the marketing director of a new retail chain. From the outset, you want
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Assume that you are the marketing director of a new retail chain. From the outset, you want to be environmentally sustainable. Research how other retailers achieve this, and create a checklist. (AACSB: Communication; Use of IT;
Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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